Evolving the Free Fly Brand
Our story began 6 years ago with a dream to create a fishing shirt that was equally comfortable as it was technical. We've since grown our product assortment and our team, which has led us into the latest chapter of our brand. We've updated our look to reflect who we've become while remaining true to our core values — comfort and freedom.
In With the New
What started as a comfortable shirt has now become a way of life. A life inspired by experiencing outdoor adventures more comfortably. Our new look represents our connection to nature and water — expressing our vision for the coastal lifestyle.
It's Still Us
We’re still the same bootstrapped, family-owned business that we’ve always been. We will continue to refine our gear and take your feedback to develop the most comfortable gear imaginable.