We grew up guiding in Big Sky Country, casting flies on the Missouri River and rowing clients into trophy trout. But as much as we loved being on the water, all the overbuilt, uncomfortable guiding gear held us back. That’s when the idea of Free Fly was born. After years of searching for better performance fabrics, we came across bamboo—a regenerative material loaded with natural performance benefits. We took that discovery with us to Charleston, where we laid down roots and have been crafting wildly comfortable apparel ever since.We’re lucky to call the Lowcountry home—flood tides, barrier islands, and all. The coastal wilderness is our playground, where we catch a few waves before work and clock out early to pole through the flats. We live for days well spent, with stories to tell, salt on our skin, cold drinks in hand, surrounded by our favorite people. Our gear is built for those moments. For wild comfort when it matters most.

As a family-founded company that lives for the outdoors, supporting our community and protecting our planet’s wild places are absolutely central to Free Fly’s purpose. In 2025 we earned our official B Corp certification, which means we’ve hit the highest standards of social and environmental performance and accountability—and will continue to do so.