Flow State

Baja has a way of stripping things back. Away from civilization. No crowds, no schedule, no pressure. Just the rhythm of the tides, the relentless sun, and a stretch of coastline that quietly demands your attention. For Rachael Tilly, three-time WSL World Champion, a few days in Baja became something more than a surf trip.

What happens when you drop a bunch of salty, feral athletes and anglers onto the Baja peninsula with only a loose plan and a couple tanks of gas? After a winter spent holed up, that’s exactly what we did. We hightailed it to Baja to chase the kind of weirdness you only find in the chaos and heatwaves of the desert—a mashup of dusty roads, cacti, and trippy coastal views.

Watch as legendary big-wave surfer, Mark Healey, trains and prepares for once-in-a-lifetime swells.

This year, we logged 48,548 flight miles. Along the way, two cameras “went swimming” and one drone took a very impressive nose dive. We flew to the Keys for an *almost* Grand Slam. We chased grey ghosts in Hawaii. We designed our first-ever surf collection. And we earned our B Corp Certification.

It’s been a big year. So we rounded up a few highlights—photos, notes, souvenirs, and moments that made 2025 one for the books.

The Bonefish & Tarpon Trust is on track to plant 1 million mangroves in The Bahamas after 2019’s Hurricane Dorian, and we’ve partnered with them on a limited batch of sun hoodies that directly support their restoration efforts.

We also went down to Grand Bahama to capture their progress and discovered just how deeply rooted these mangrove trees are in the health of the local fishery, greater ecosystem, and communities that call The Bahamas home.

It’s somewhat of a surprise to discover an iconic surf town right here on one of the barrier islands, only a few minutes away from Charleston’s historic downtown district. Folly has unexpectedly become one of the East Coast’s most prominent surf spots, despite only having a handful of proper surf days per year.

Welcome to the Lowcountry. Charleston is where we call home—headquartered on a stretch of coast with winding barrier islands, flood tides, Spanish moss, an occasional Bill Murray sighting, and the best damn oysters in the lower 48. And this might sound weird coming from a brand that worships the sun-fueled summer months, but our home state really comes alive when fall rolls around.