Family-owned. Bootstrapped. Purposeful.

We’re a family with a shared passion (ok, obsession) for the outdoors. Wading creeks, casting flies, exploring the unknown... We grew up outside and we’re still chasing those dreams today. Our story began with a simple problem: We couldn't find a performance shirt that was comfortable (a.k.a. doesn't feel like plastic). Since it didn't exist, we decided to create it. The Solution? Bamboo. Together, we quit our jobs and created a brand built around natural comfort designed for the freedom lifestyle.

Tanner Signature


Co-Owner | Sales Brother
Jenna Signature


Co-Owner | Product Marketing Sister
Austin Signature


Co-Owner | Product & Operations Husband/Brother-in-Law
Main Image

Experience Life More Comfortably

Our custom bamboo blends are spun from our mission to help you achieve more freedom with a focus on keeping you comfortable. We design for like-minded people, those weekend warriors who’d rather be on the water than in a cubicle.

Comfort on. Adventure out.

Watch our story

What Guides Us

Here’s what we believe in:

  1. 1

    Comfort is


  2. 2

    The right thing outweighs

    the easy thing

  3. 3

    Enhance your outdoor


  4. 4

    Put ideas

    into action

  5. 5

    Work hard

    and play hard

  6. 6


Where we're making waves

"Translation: It will survive a long day on a boat like a champ."

"Unlike cotton, it wicks moisture away from the skin and dries quickly."

"...perfect for squeezing every last drop of fun out of whatever Spring and Summer have got to offer."

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