Family-owned. Bootstrapped. Purposeful.
We’re a family with a shared passion (ok, obsession) for the outdoors. Wading creeks, casting flies, exploring the unknown... We grew up outside and we’re still chasing those dreams today. Our story began with a simple problem: We couldn't find a performance shirt that was comfortable (a.k.a. doesn't feel like plastic). Since it didn't exist, we decided to create it. The Solution? Bamboo. Together, we quit our jobs and created a brand built around natural comfort designed for the freedom lifestyle.