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12 Mar 2024
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Mar A Mar Part 1: Caribbean Tarpon

Hop in the truck with Free Fly Ambassadors, Alec Lucas and Sage Johnson as they travel through Costa Rica from one coast to the other looking to land multiple species on fly

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29 Feb 2024
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Guide Series: Alec Lucas

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13 Feb 2024
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Guide Series: Sage Indendi Johnson

Always down to jump on a plane and meet us halfway around the world, Captain Sage Johnson splits her time guiding in Belize and King Salmon, Alaska. Get to know her story—from D1 basketball star to guided float trips down jungle rivers....
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15 Jan 2024
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Road Trip: The California Coast

If you’re planning your own California road trip or visiting the West Coast any time soon—here’s a few recs to put in your back pocket....
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15 Nov 2023
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Lowcountry Spotlight: Marsh Hen Mill

On a quiet corner off the Edisto River, you’ll find Marsh Hen Mill—a family-owned outfit milling high-quality grits and cornmeal. Started by Greg Johnsman and his wife Betsy, they’ve become somewhat of a Lowcountry staple, selling their goods to plenty of restaurants right in our own backyard. Inspired by their humble and hardworking operation, we went out to meet Greg and learn a little bit more about Marsh Hen Mill’s stone ground goodness....
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08 Nov 2023
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Brick & Mortar : Episode 2

Check out Episode 2 of Brick & Mortar. Tucked away in the shadow of the Cimarrons sits the small town of Ridgway, Colorado. Famously known as the shooting location for the 1969 film True Grit along with some of the best trout fishing in the country, the area is also home to RIGS Fly Shop and Guide Service. Owned and run by a husband and wife duo, Tim and Heather Patterson, this shop has an excellent team of guides, access to incredibly diverse fisheries, and offers overnight float trips through the Gunnison Gorge and hikes through the high country....
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07 Nov 2023
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King Salmon, Alaska & Katmai Trophy Lodge in Photos

284 miles south of Anchorage, Alaska, you’ll find the town of King Salmon perched on the banks of the Naknek River. This remote location is home to Free Fly Ambassador, Captain Sage Johnson, for half the year (the other half spent down in Belize), where she works as a fishing guide at her family’s lodge....
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06 Nov 2023
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Behind the Design: The All Day Legging

Our new All Day Legging has had quite the debut—climbing to the top of our bestseller list ever since it hit the site. Its clean, minimal design and fit have notably earned high marks across the board....
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05 Nov 2023
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Maker Series: Oregon Coast With Jarett Juarez

Meet Jarett Juarez, surfer and photographer turned VW-restoration expert based on the northern Oregon Coast. With no formal mechanical background, he started tinkering with his own VW bus, blew up a few motors, and fell in love with the restoration process. A few years later, and now he’s running a full-time auto-restoration business dedicated to one of the slowest vehicles out there....
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04 Nov 2023
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Ambassador Gear & Gift Picks

From our hall-of-fame hoodies to our newer weatherproof designs—here’s what the thrill seekers, guides, and outdoor experts of Team Free Fly are reaching for this holiday season....