Year-Round Sun Protection | Shop UPF Styles

Trending Products

Men's Bamboo-Lined Active Breeze Short – 5.5" - Seasmoke Camo Black
Bamboo-Lined Active Breeze Short – 5.5"
Men's Elevate Lightweight Hoodie - Stormy Sea
Elevate Lightweight Hoodie
Women's Elevate Lightweight Fitted Long Sleeve - Drifter Print Desert Sage
Elevate Lightweight Fitted Long Sleeve
Women's Bamboo-Lined Active Breeze Short – 3" - Seasmoke Camo Cloud Grey
Bamboo-Lined Active Breeze Short – 3"

Activewear for life outside the gym

Perfectly Dialed Fit. Barely There Feel.

Crafted with a matte finish, high-waisted fit, and minimal seam design

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The Short That Sold Out 4x

Our bestselling Reverb Short is fully back in stock (for now)

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Sun protection that doesn’t look, act, or feel like anything you’re used to—in a wide range of UPF levels and weights to choose from.

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Discover Free Fly

We live for chasing down adventure. Whether it’s on the river, trail, or waves—we design all our gear to be your most comfortable choice every time you head outdoors.

Comfort on. Adventure out.

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Our Story

We’re a family-owned outdoor brand based in Charleston, South Carolina, and we’ve been crafting famously comfortable apparel since 2011.

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The Bamboo Difference

After years of hunting down the best performance fabrics out there, we discovered the impressive benefits of bamboo. We’re constantly innovating with natural materials.

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Buyer's Guide

A handy guide to help you get to know our fabrics, fits, and all the other good stuff you might wanna know before hitting “add to cart.”

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"The Bamboo Shade Hoodie is the perfect do-everything shirt for summer."

“These leggings are a great weight; breathable and comfortable. Great fit for all seasons.”

"The Reverb Short has versatility for pretty much anything you can dream up—indoors and outdoors."

"With a featherweight design, ridiculously soft, stretchy fabric, and a UPF 25 rating, the Elevate Lightweight Hoodie is guaranteed to become your new go-to."

Free Fly in the Wild

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