Venture West
THE BUGS ARE OUT. THE FISH ARE FEEDING.
Summer Hatch Essentials
Legendary
Sun Hoodies
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wildly soft comfort
After years of hunting down better performance fabrics, we came across bamboo—a regenerative material loaded with natural performance benefits. Since 2011, we’ve been using it to craft our seriously soft sunwear.
Feel the Bamboo DifferenceMEET THE TEAM
Team Free Fly
Featured Article
Dispatch:
The Everglades
A uniquely wild place, the 1.5 million acres of the Everglades and its labyrinthine waters offer up a massive range of fishing opportunities—especially for inshore species that thrive around mangrove-lined shorelines and grass flats.
FEATURED ARTICLE
Dispatch:
Raja Ampat
Perrin James is an underwater filmmaker and friend of Free Fly, based on the Big Island of Hawaii. From the art of spearfishing to chasing down once-in-a-lifetime hurricane swells, Perrin specializes in freediving cinema and telling stories that inspire action. We caught up with him after a 3-week trip to Raja Ampat—a remote Indonesian archipelago, made up of hundreds of islands with vivid blue waters and untouched reefs teeming with marine life.
FEATURED ARTICLE
Florabama
with Paul Sonnen
Whether chasing bass or stripers inland, or casting to a school of stringing tarpon in crystal clear Florida Gulf water, something about catching fish on a fly rod captivated Paul from an early age. So much so, that it shaped his life and dream career as the captain of a sportfish mothership operation—spending days on the ocean pursuing billfish and stalking the flats for bonefish and permit.
FEATURED ARTICLE
CHASING GHOSTS | 'Ō'io: Hawaiian Bonefish
Wily. Elusive. And big. The silvery shadows hiding just beneath the surface on the shallow flats of Oahu belong to what the locals call ‘ō‘io—giant Hawaiian bonefish. These grey ghosts offer more fight per inch than any other fish in the world.
FEATURED ARTICLE
Behind the Design: Women on the Water
From day one, we’ve crafted our women’s lineup with intention—designed for women, by women. We work with professional anglers and guides, like Sage Johnson, to inform and refine every detail. We focus on comfortable fabrics that perform on the water, and pair them with silhouettes and considered designs that underscore your style (rather than smother it). It’s all built to keep you out there longer, doing what you love—in styles that both look good and feel good.
We're Catching On
The Bamboo Shade Hoodie is the perfect do-everything shirt for the summer.
These Leggings are a great weight; breathable and comfortable. Great fit for all seasons.
The Reverb Short might just be the short of the summer, with versatility for pretty much anything you can dream up—indoors & outdoors.
With a featherweight design, ridiculously soft, stretchy fabric, and a UPF 25 rating, the Elevate Hoodie is guaranteed to become your new go-to.
