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How a Fishing Guide and Two Nike Marketers Accidentally Became Entrepreneurs

During my summers guiding, I kept coming back to the same question: Why did I feel irritated and uncomfortable on the water? I knew there had to be a better solution, and it became my mission to create it...

#Inside Free Fly

Introducing the Keys Collection

Just in time for tarpon season, meet our latest collection inspired by good times fishing and hanging in the Keys....

#Bamboo #Fishing #Inside Free Fly

Q&A with the Artist Behind the Key's Collection: Dylan Schmitz

We sit down with the artist behind the Keys Collection to talk design, inspiration, and boat snacks...

#Fishing #Inside Free Fly

April Dispatch: The Wave Maker's Club

For this April's Dispatch of the Wave Makers Club, we rounded up some these recent highlights from the Wave Makers to share with you...

#Inside Free Fly

New Towels: Just in Time For Summer

Made from 100% recycled materials, our 2 new microfiber towels dry in a flash, repel sand, and pack down super small. Birdie approved...

#Inside Free Fly

New Accessory Lineup: The Make Waves Collection

Just in time to kick off our favorite season in the Lowcountry...

#Inside Free Fly

Got It From Mom

Your love for the outdoors, your style, your skills, the travel bug — let's face it, you got it all from her...

#Community #Inside Free Fly

Behind the Scenes: The New Hometown Comfort Collection

Cut from ultra-soft fabric, these custom tri-blend tees are ready for whatever the weekend throws out you: wading, boating, and eating your way through the Lowcountry...

#Inside Free Fly

New Product Spotlight: Introducing the Bamboo Onesie

Over the years, we've received countless requests for a single product that can offers you full body comfort + sun coverage for whatever the day throws at you...

#Inside Free Fly

Flats Fishing in the New Utility Shorts

All day fishing, all day comfort. Whether you’re going out for an afternoon paddle or fishing in the flats, these shorts are your true “do everything” short...

#Inside Free Fly